There is no denying the importance of Content Marketing in the current business environment. But, of all the different types of Content Marketing strategies, the more popular one is – Video Marketing. However, many businesses, start-ups, and established organizations alike are unsure about this popular style of Content Marketing.
Today, let us try and understand the eight reasons why you as an organization/business should utilize the services of Video Marketing. But before that, let us explain what is Video Marketing for those who are new to the world of marketing and promotion.
Difference Between Video Advertising and Video Marketing:
At times words fall short of putting across our thoughts and ideas, and at such a time, one thing that helps us cover the shortfall is an image! Yes, it is accurate and apt to say that a picture is worth a thousand words. A video puts across these words and pictures, making it a much better option of marketing or promotion.
Though video marketing and visual advertisements may often seem the same and are used interchangeably, let us tell you – they are not! A video ad is a component of video marketing, and they are all about hard selling. In simple words, it persuades an audience to buy your product or services. On the other hand, Video Marketing informs, educates, and engages audiences.
As the name suggests, Video Marketing involves videos specially created to engage and inform prospective and current consumers. Hence, creating a video worth the audience’s time is essential. For this, it is necessary to select the best video maker or professional videographers to put across the thought convincingly.
At the end of this article, we will share some tips to select the best video maker to create videos suitable to your requirements.
Let us now check out the reasons to use Video Marketing.
- It increases Conversions and Sales: Videos are one of the most effective ways to make good money. Yes, you heard it right. Though it may seem that making videos is time-consuming and costly, online video makers make the process easy. Hence, research suggests that a company that adds a product video on the landing page of their website can get 80% more conversions. Videos even lead to direct sales, especially for those brands who embed an explanation video on their homepage landing.
- It leads to Great ROI: Audiences prefer videos that explain products and services and are appealing. Hence, 89% of businesses confirm that videos show an excellent Return on Investment (ROI). Also, video makers ensure good video quality to attract more customers.
- It Builds Trust: Like everything in our lives, trust is the foundation of sales, and videos ignite this trust among viewers. Visuals backed up by a strong storyline, trust, and influencers are what it takes to attract and retain audiences for the long term.
- Google Loves Videos: Like us humans, Google loves a good video. Research suggests adding a video to the landing page, or the website or page, increases the time spent on the site. Hence, Google is likely to consider your content trustworthy and improve your ranking for SEO.
- It Appeals to Mobile Users: For almost all the video creators, their mobile/smartphone is the first camera to capture their content. Also, mobile is the most widely used device to view videos and content on the internet – considering it is readily available on the go, unlike bulky desktops/laptops or TVs. Besides, viewing a video on mobile gives a feel of a personal connection to the brand.
- It Can Explain Everything: According to a survey by wyzowl, out of the 45% of businesses who added an explanation video on their homepage, 83% said that the explainer video was effective.
- It Engages Even the Laziest Buyers: We hardly get time to read through the bulky instruction manuals, product descriptions, and user guides in today’s busy life. So what would be the option to this must-know information? Video Content! Watching the product in action builds trust and creates awareness, converting the views to actual selling.
- It Encourages Social Shares: 2021 has been all about reels! #reelitfeelit has been going around attracting viewers. This gave a chance even to the brands to showcase and promote their fun campaigns and videos to attract, convert and retain audiences as customers. Adding to it, the option to share the videos increases the brand’s reach. One viewer will share the video with their friends and family if they find it valuable and worth their time.
That is quite insightful information, isn’t it? We hope this will give you the morale boost to reach out to a video maker app/software. This will surely increase the traffic on your website by adding videos to attract customers.
As we had said earlier, we are sharing some pointers to select the correct video maker in short.
- Budget: This is a self-explanatory point, as the budget or the price is the first thing any business decides for its different process.
- Ease of use: Some video editing software can be easy to use, while some are complicated. Choosing the best video maker according to the feasibility for you and your team is necessary to optimize the software for better results.
- Editing tools: Not all video makers provide advanced editing tools and effects; hence, it is essential to select one that would meet all your requirements. Though advanced, these editing features give the best professional videos.
- Customer support: Software developers ensure the app/software runs effectively without any glitch; however, if you ever have to use the customer service for any issues, select a video maker that provides phone support, a forum, or a community for basic troubleshooting and FAQs for reference.
On this note, we hope video marketing will be the best marketing strategy for your company’s growth. Your amazing creative team will work wonders by creating a video that will touch your audiences’ lives in an emotional, psychological, and social way to benefit them and you.