Video content for social media is increasingly becoming a valuable asset for building your community and telling your brand’s narrative. There’s never been a better moment to start making high-quality social media videos than now, with a growing array of video features on various platforms.
You’ll notice that video content is becoming a significant part of the in-app experience on Instagram, Twitter, TikTok, Linked In, and even Pinterest. What for? The importance of videos in social media has increased to a great extent. In most circumstances, the longer a person interacts with a piece of information, the more likely an algorithm will promote it to a larger audience.
Incorporating video into your social media strategy is essential for building stronger relationships with your followers. While the video production process may appear to be a huge task, shooting video content for your brand does not always necessitate a significant expenditure.
Know Your Audience
Here’s a helpful hint: Facebook can assist you in identifying the appropriate audience for your video. Set “Preferred Audience” and “Restricted Audience” to take advantage of this functionality.
The preferred audience uses interest tags to assist each unique viewer in prioritizing Page postings in the News Feed based on the topics most likely to engage them. For instance, sports, beauty, and cuisine. Your video’s visibility is restricted to specific demographics such as gender, age, geography, and language.
Create Video Content That Is Meaningful to the Audience
Video content on social media is excellent for increasing business recognition and acquiring new customers. Shape your material around the following and admirers you already have when you’re brainstorming ideas. Tell a tale that will be useful, intriguing, or relevant to them and the audience you’re trying to attract.
The most popular sort of marketing video among brands and customers is explainers and how-to films. They’re an excellent approach to promote a product or service to new audiences while also assisting existing consumers in troubleshooting or improving their experience with it.
Use Previous Content’s Success to Inspire New Videos
Look at your social media analytics if you’re not sure what kind of video material your audience will enjoy. Examine your most successful content using an analytics tool like Sprout Social. What topics, themes, creative assets, or campaigns drew the most attention? Sprout’s Post Performance report removes the guesswork from the process by identifying and collecting top achievers.
Using Google Analytics, look at the pages and blog posts that receive the most traffic on your website. Future video material may be inspired by the content that resonates with people and brings traffic and consumers to your site.
Focus on the Quality
When it comes to social media and videos, it goes without saying that quality trumps quantity.
As previously stated, capturing your audience’s attention is critical, but maintaining it is even more so. You want people to watch your films all the way through, and the only way to do that is to make a social media video that’s jam-packed with high-quality material.
When it comes to videos, the first guideline to remember is to prioritize quality above quantity. Because going viral does not happen with low-quality videos, it’s critical to pay attention to this step. It’s not just about the video quality (1080p) but also about the overall message – storytelling, wit, and purpose.
Because so many firms are attempting to push content without devoting time to it, even a little effort might put you ahead of the competition.
Begin with a Strategy
Have a strategy in place for your social media videos before you start developing any material. Audience research, imagination, competitor analysis, content scheduling, job delegation, budget allocation, and other activities should be included. All of these will assist you in creating excellent videos that will boost the success of your campaign.
Do you want to raise brand awareness, start a dialogue about a new product, or gain new followers? Are you striving for additional sign-ups, traffic to your website, or sales? Whatever the case may be, the goals of your social media videos must be well defined. More significantly, it should be in line with your company’s overarching objectives.
Keep Your Videos Short and Simple
If a video is longer than 15 to 20 minutes, very few people will watch it on social media. That’s why it’s critical to keep your videos short and sweet while delivering value. This process comprises deleting all unnecessary components and only keeping the most relevant and intriguing ones. In a short amount of time, videos should captivate attention, convey a message, and motivate viewers to take action. You can create videos and edit it using a video editor.
Think About the Social Assets You’ll Want Before You Film.
It’s critical to consider how you’ll promote your social media video content before, during, and after launch while creating any social media video content. Consider the creative assets you can record on set in addition to the video footage itself before you start filming.
Teaser content from behind the scenes is a terrific approach to pique your audience’s interest and give them a glimpse behind the scenes of the creative process. Consider making a mini-documentary series out of short video teasers of where you’re going, who you’re recording, how you set up, and more, depending on the style and type of movie you’re making.
Use Subtitles
Subtitles make a significant impact in videos, not just for international viewers whose first language isn’t English or those who are deaf. Yes, such folks will still be a part of the audience, but subtitles will help your native audience as well.
The most significant advantage of subtitles is that they make the video more digestible. You will also receive a lot of positive feedback from non-native English speakers and deaf people.
Know Each Optimized Platform Length
Every platform has its peculiarities. Because each social media platform uses a different algorithm and has distinct features built into the app, videos vary in duration and size based on where you scroll. You’ll want to optimize your video durations for each platform’s criteria to create a successful video—one that is discovered and sent out to audiences by the algorithm.
Use a Call-To-Action
Impactful video involvement should result in tangible marketing outcomes such as increased website traffic, customer contact information, or purchases. Yet, now and again, we forget about the good old call-to-action or CTA. It’s critical to direct your potential consumer to the appropriate action after they’ve watched the video. To do so, provide a website URL in your copy post or a text overlay at the end of your video to remind them what they should do next.
In a Nutshell
In the following years, about 71% of small businesses expect different types of social media videos to attract new clients. With video being such a hot topic these days, 73 percent of marketers expect to increase their video usage. Don’t get behind, and remember to keep the ideas mentioned above in mind.